Mediating Role Of Socially Responsible Identity In CSR And Organizational Performance

Abstract

Corporation social responsibility (CSR) refers to a company’s efforts to make responsibility for its impact on society and the environment. CSR has become an important concept in modern business as more and more companies recognize the importance of ethical and sustainable business practices. One important aspect of CSR is the socially responsible identity (SRI). SRI refers to the extent to which individuals and organizations identify with the values of social responsibility and sustainability. When individuals and organizations have a strong SRI, they are more likely to engage in socially responsible behaviors. Research has shown that SRI can play a mediating role in the relationship between CSR and organizational performance. In other words, companies that engage in CSR practices are more likely to see improved performance when they also foster a strong SRI among their employees and stakeholders. This becomes strong SRI can lead to increased employee engagement, improved customer loyalty, and enhanced reputation all of which can contribute to better organizational performance. By contrast, companies that engage in CSR without fostering a strong SRI may not see the same benefit .overall, the mediating role of SRI in the relationship between CSR and organizational performance highlights the importance of not only engaging in socially responsible practices but also fostering a culture of social responsibility within the organization